Gogobot?s First Big iPhone Upgrade Gives Users A Mobile, Friendsourced Trip Planner

With the social travel space taking off right now, and competition increasing, it really behooves the bigger players in the space not to do too much smelling of the roses. Social travel planning startup Gogobot would be a good example. The site found some early adoption and buzz, after winning a Crunchie for Best Design and was named one of the best 50 websites of 2011 by Time. Initially, Gogobot was designed to be a place people could go to share reviews on their favorite destinations -- like Yelp for travel. But it quickly began adding features, like the requisite inclusion of Facebook and Twitter signup/integration, game mechanics and rewards (like badges and leaderboards), and launched a good-looking mobile version in iOS app form. These moves beefed up the service significantly, and led to the startup's $15 million Series A raise in November.

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